Wholesome Sweeteners Fair Trade Certified Organic MolassesÊis a blackstrap molasses with aÊrich, full-bodied robust flavor that adds natural color. Wholesome's Organic Molasses is actually the end product, or by-product, of the production of our Organic Sugar.ÊIt is loaded with vitamins, minerals and trace elements naturally present in the sugar cane plant and is a good source of iron, vitamin B6, potassium, calcium and magnesium.